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Kellogg’s Characters ‘Speak Out’ On Bullying

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Did you know that approximately 80 percent of LGBTQ youth experience harassment at school? Tony the Tiger, Ernie Keebler and other Kellogg characters deliver an important Spirit Day message, encouraging everyone to take a collective stand and speak out against bullying.

This year, Kellogg Company partnered again with GLAAD, as an official sponsor of Spirit Day 2017. Spirit Day takes place during National Bullying Prevention Month and inspires adults and young people to stand together and send a message of solidarity and acceptance to LGBTQ youth by wearing purple or “going purple” online on October 19, 2017.

Spirit Day began in 2010 as a way to show support for LGBTQ youth and take a stand against bullying. Following a string of high-profile suicide deaths of gay teens in 2010, GLAAD worked to involve millions of teachers, workplaces, celebrities, media outlets and students in going purple on social media or wearing purple, a color that symbolizes spirit on the rainbow flag. For more information visit www.glaad.org/spiritday.

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Google Home Ad Features Family with Gay Dads

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The newest ad from Google Home has Alex walking in to his family’s kitchen, saying hello to his son and daughter, and asking the Google Assistant “OK Google, tell me about my day,” as he greets his husband at the stove. It informs him that traffic his heavy and his commute will be 45 minutes by car. His husband Ross asks about his day and the assistant tells him is his first meeting isn’t until 10 AM, so he tells Alex that he’ll take the children to school.

While remarkable in that it featured a modern family with two days, the content was probably the same routine that many families go through each morning. The ad was meant to promote that Google Home now supported multiple users as the Assistant can now distinguish between different voices — in this case, between the voices of two men. Google simply showed its commitment to diversity and inclusion with a nod towards LGBTQ families.

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Tylenol Features LGBT Families in Mother’s Day Ad

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“There’s so much discussion about what’s acceptable, what’s not acceptable… that word shouldn’t even play in the dynamic of family,” says actress Lucy Liu, Tylenol‘s #HowWeFamily Campaign Ambassador, in a video ad released in advance of Mother’s Day.

The ad features a lesbian mother who talks about raising her son with her wife, “I want everything for Gus. I want him to fall madly in love. And I want that feeling returned to him.” The video also features the mother of a transitioning son, who says “I love my son. And I want him to be as happy and as healthy and successful as he can be. And whether he is my son or my daughter, it just doesn’t matter. He’s my child.”

McNeil Consumer Healthcare, the makers of Tylenol, launched the #HowWeFamily campaign in June 2015 to celebrate the love shared by modern families and empowers them to proclaim their familial pride. The program highlights the evolution of families and showcases that, despite the differences, families share similar intrinsic values that create enduring bonds. A multi-faceted initiative, #HowWeFamily aims to spark a conversation about acceptance through vignettes of real families, the findings of a research study and a national advertising campaign.

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Nordstrom Holiday Ad Features Gay Couple

Nordstrom’s new holiday commercial “The Homecoming” features a real life engaged gay couple.

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Nordstrom’s new holiday commercial “The Homecoming” features a real life engaged gay couple.

While other companies have featured gay couples in their holiday commercials, Nordstrom’s ad is notably different for having a couple show  physical affection towards each other.

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